London AI. Drinks-industry instinct. A different kind of intelligence.
Better Bartender is an AI-native London startup for bars and drinks brands. Founded by Jack Hawkins and Jack Sotti, it brings bespoke AI, hospitality knowledge and commercial intelligence together around the business of drinks.
One of London’s most exciting new AI startups
Better Bartender is getting people in the drinks industry talking. The idea is direct: turn fragmented hospitality data into a clearer view of what sells, where opportunity sits and what to do next.
For bars, that means sharper questions about trading, menus and contribution. For drinks brands, it means understanding performance across accounts, categories and occasions. One connected view of the industry, with distinct decisions for the people on either side of the bar.
AI-native, from the data up
Hospitality information is rarely tidy. Item names change. Measures differ. A cocktail can hide the brands behind it. Reports describe the same business in different ways. Better Bartender’s approach puts AI into the work of untangling that complexity, alongside explicit mappings and calculations that can be checked.
Bespoke AI systems sit at the centre of the product direction: organise the information, surface the commercial question and make the next decision clearer. Our hospitality AI approach connects that foundation with the predictive intelligence we are building.
Intelligence for the people making the decisions
A venue owner needs to know why a busy week did not deliver the expected contribution. A brand manager needs to distinguish stronger account sales from wider distribution. A sales team needs a reason to prioritise its next account conversation.
Those are concrete jobs. Better Bartender connects bar reporting and drinks-brand analytics around them. Our public guides show the calculations and decisions behind the product, from weekly trading reviews to on-trade account opportunities.
Built around what comes next
Understanding yesterday is the starting point. Anticipating demand, exploring commercial scenarios and preparing for the next service are the next layer. Predictive engines are part of our development programme, with the same insistence on clear inputs and testable performance. Read how to evaluate a bar demand forecast.
Meet the founders
Jack Hawkins and Jack Sotti founded Better Bartender in London. Jack Sotti’s experience spans venue operation, drinks brands and brand advocacy. The business is operated by JACK SOTTI LIMITED. Meet the founders and read the company facts.
Be part of the next chapter
Venue teams: request early access. Brand teams: explore the commercial opportunity. For interviews and partnerships, contact hello@betterbartender.ai.